UpRYT · Growth partnership proposal
French Meadow Place and Oakwood Senior Living. Here is what we found, what it costs you, and what we would do about it.
Prepared August 2026. Confidential.
The math we are working against
$6,500
Average monthly revenue per resident
18 months
Average length of stay
$117,000
Lifetime revenue of a single move-in
Per-resident figures provided by you in our meeting.
Oakwood has four rooms open. That is $26,000 a month of revenue that does not exist, and roughly $468,000 in lifetime value sitting empty. French Meadow has one. Everything in this proposal is priced against that number, not against clicks.
What we found
What a report would tell you
The site is live and fine.
What is actually happening
Direct requests to the robots.txt file on both domains return a hosting-level CAPTCHA challenge instead of a robots file. That is the server refusing automated traffic before it reaches your pages. It lines up exactly with the indexation numbers below.
Source: live SERP check, August 2026What a report would tell you
You have a website and a blog.
What is actually happening
French Meadow Place ranks for 2 keywords and gets an estimated 17 organic visits a month. Both keywords are your own name. Oakwood ranks for 4 keywords and gets 6 visits. Both sites publish blog posts. Neither blog ranks for anything.
| Metric | French Meadow | Oakwood |
|---|---|---|
| Keywords ranked | 2 | 4 |
| Organic visits per month | 17 | 6 |
| Blog posts ranking | 0 | 0 |
What a report would tell you
French Meadow has 400 referring domains. Oakwood has 444. That looks like authority.
What is actually happening
Roughly 290 of French Meadow's and 295 of Oakwood's come from a single link-farm template, a fabricated testimonial for an SEO vendor with your domain inserted as the customer. Fewer than ten genuine editorial links exist across both sites.
This is not your current team's doing. It is unsolicited spam. But nobody flagged it, nobody disavowed it, and a report that says "444 referring domains" reads as a win to anyone who did not open the anchor text.
Source: Ahrefs, August 2026What a report would tell you
The brand is established.
What is actually happening
Three problems at once.
The business is French Meadow Place, singular, but the domain is frenchmeadowsplace.com, plural, and the Facebook page is singular.
Second, the site ranks third for "comfort residence le sueur," your former name, which does 80 searches a month, while "french meadow place" does 30. The old name has almost triple the volume and there is no page capturing it.
Third, US News lists the community as unclaimed.
Source: Ahrefs, August 2026 and live SERP check, August 2026What a report would tell you
People searching your name find you.
What is actually happening
"Oakwood senior living" does 450 searches a month. You rank tenth. Oakwood communities in other states outrank you on your own name. Every family who hears about you from a discharge planner and types it into Google lands on a competitor first.
Source: Ahrefs, August 2026 and live SERP check, August 2026What a report would tell you
We target adults 55+ and adult children within 15 miles.
What is actually happening
Assisted living is a housing opportunity under Meta's Special Ad Category. Housing ads cannot target by age, cannot target by ZIP code, are limited to a 15-mile minimum radius, get a reduced pool of roughly 100 interests with none related to seniors or caregiving, and cannot use standard lookalike audiences.
So either your ads are correctly categorized and running to an unsegmented 13 to 65+ audience across mostly farmland, or they are not categorized as housing, which is a compliance exposure. Ask to see the ad account's category setting.
Source: Meta Special Ad Category policy, reviewed August 2026None of this requires more budget. It requires someone looking.
The market is not your town
| assisted living le sueur mn | 0/mo |
|---|---|
| assisted living new prague mn | 0/mo |
| assisted living waseca mn | 20/mo |
| memory care waseca mn | 20/mo |
| assisted living mankato | 200/mo | difficulty 12 |
|---|---|---|
| assisted living mankato mn | 200/mo | difficulty 13 |
| memory care mankato mn | 100/mo | difficulty 10 |
| assisted living mankato minnesota | 90/mo | difficulty 5 |
| senior living mankato mn | 60/mo | difficulty 5 |
| memory care mankato | 60/mo | — |
The town keywords are empty. Nobody searches them because nobody lives there. The market is Mankato, twenty-five to thirty minutes from both properties, which is well inside the radius families accept.
The site currently ranking second for "assisted living mankato mn" has a Domain Rating of 3 out of 100. It pulls 217 visits a month from that position. Authority is not the barrier in this market. Pages are.
Two clusters nobody local has claimed. Respite care, which both properties offer and which functions as a low-commitment trial move-in. And Minnesota waiver funding, which Oakwood accepts in four forms and which almost nobody writes about plainly.
One engine, two channels
Step 1
We write the guides families actually search for. When is it time for memory care. What assisted living costs in Minnesota. How Elderly Waiver works. These rank.
Step 2
Those same guides are educational content, not housing offers, so on Meta they are not special-category. They can be promoted with real targeting: age 45 to 70, tight geo around Mankato, caregiving interests.
Step 3
That builds an audience of qualified local caregivers. Tour and availability ads, which are housing-category, get remarketed to that audience. Which is allowed.
Every asset does two jobs. The content engine is not a separate line item from the paid engine. It feeds it. Nobody in your market is doing this.
The plan
What you get every month
No upfront cost
No upfront cost for the website rebuild.
Most partners charge a five-figure design and build fee before a single page goes live. We do not. Both website redesigns are built into the monthly partnership. You pay nothing up front, and if the partnership ever ends, the sites are yours.
Reporting you can actually read
Illustrative model
| Metric | French Meadow | Oakwood |
|---|---|---|
| Tours booked | — | — |
| Tour to move-in rate | — | — |
| Move-ins | — | — |
| Cost per move-in | — | — |
| Lifetime value added | — | — |
| Occupancy | — | — |
We report in move-ins and occupancy. Impressions and clicks are how we get there, not what we sell you.
Investment
French Meadow Place and Oakwood Senior Living.
{{KICKOFF_MONTHLY}}
per month
Includes both website redesigns, local SEO, content, email, and social for both properties.
{{META_MGMT}}
per month per property
Recommended starting ad spend {{META_SPEND}} per property per month, paid directly to Meta.
{{EXPANSION_MONTHLY}}
per month for both, added at any time
One-time onboarding of {{EXPANSION_SETUP}} per property, covering site build, technical setup, profile claiming, and keyword mapping. Ramp structure: {{EXPANSION_RAMP}} for the first {{RAMP_MONTHS}} months, then full rate.
We recommend bringing a new property onto the program 30 to 60 days before you need it producing. Indexation, profile verification, and review velocity all take real calendar time. Starting early is the difference between a property opening into demand and a property opening into silence. This applies to any future acquisition as well as to Ripon and Home Inspired.
One move-in is worth roughly $117,000 over an average stay. The kickoff partnership costs less than that per year. It has to produce one additional move-in across two properties, once, to have paid for itself.
Illustrative model based on figures you provided.
Next steps
Confirm which property you most want filled first. We start there.
Give us access to Google Search Console, Google Analytics, Google Business Profile, and the Meta ad account. Read-only is fine to begin.
Confirm your notice period with your current partner so we can sequence the transition without anything going dark.
Countersign and Phase 1 begins the same week.